Advertising Code & Guidelines

Updated: Apr 12, 2022

The Proshare Advertising Code & Guidelines (“the Code”) adopted by Proshare sets the criteria for acceptable advertising on all Proshare suites/domains.

Created since 2009 to promote the professional application of best practice advertising guidelines for an investment portal, the Code is the cornerstone of our ethical application of self-regulation in the discharge of our responsibilities.

Administered by the board of directors, the Code is regularly updated to ensure it is current and keeps pace with consumer, regulatory and societal expectations. It contains 28 clauses that set the criteria for acceptable advertising that is truthful, fair and accurate.

More than that, it provides a clear-cut resolution of possible conflict of interest, role and opinion that may arise where journalists, analysts and researchers issue news, reports and opinion on entities previously, currently or proposing to advertise with, and on the Proshare platform(s).

Proshare recognizes that when used professionally and fairly, online advertising provides the consumer/client with needed and useful information; and investors the basis to use such communication as they deem fit. Proshare therefore believes that online advertising for a market data firm should be patterned along the following guidelines:

General Policies

  • The intent and connotation of the adverts placed would be to inform and never to discredit or unfairly attack competitors, competing products and services
  • The advert would compare related or similar properties of the product or service dimension to dimension and feature to feature.
  • The identification promos for the advert would be for honest comparison purposes and not simply to upgrade by association.
  • In all cases, the advert would be supportive of its claims in its communication effect and purpose.
  • The advert by its very nature will not distort facts and by implication not convey to the consumer information that misrepresents the truth.
  • The advertisement would never use partial or insignificant results to cause improper conclusion for consumers.
  • The advertisement would be fairly and properly communicated but never in a manner or tone that reduces the objectives or philosophy of the organization.
  • Comparatives delivered through the use of testimonials would not imply that the testimonials are more than one individual’s thoughts unless, that individual represents a sample of the majority view point.
  • Comparisons, if made would be significant in terms of value or usefulness of the product or service to the consumer.
  • Advertiser will promptly respond to any complaints by consumers/clients on a particular advert or campaign
  • Refunds will not be made for suspended or truncated campaigns. Proshare however may consider in rare cases saving the paid charges of such a campaign for another future campaign.

Conflict of Interest Disclosures

  • The advertising service is separate and distinct from the Independent Analyst Service rendered by Proshare; ensuring that advertising services do not conflict with the analyst’s opinion.
  • The research analyst(s) are primarily responsible for the preparation and content of all or any identified portion of this research report hereby certifies that all of the views expressed herein accurately reflect their personal views about those issuer(s) or subject securities.
  • Each research analyst(s) also certify that no part of their compensation was, is, or will be, directly or indirectly, related to the specific recommendation(s) or view(s) expressed by that research analyst in any given report; unless otherwise disclosed.
  • In situations where Proshare is not satisfied that our arrangements to handle conflicts are sufficient to prevent a conflict from potentially harming your interests, we will disclose the nature and source of the conflict to you and if appropriate, obtain the permission of the advertiser to proceed with the service.
  • For further information on how we handle conflict of interest, see our policy below.

Creative Work / Technical Guidelines

  • All creative work and technical details including words, service propositions and deliverables carried on Proshare website are the sole responsibility of advertisers.
  • Proshare however reserves the right to reject or deny any claim it knows, believes or considers to be or appear as a misrepresentation of reality to the public’s it serves.
  • Where Proshare agrees to use its competence to design, create and load adverts for and on behalf of advertisers, it does so with the client/advertisers acknowledgment of liability for the message(s) promoted.

Links to Other Websites

  • Proshare website may contain links or references to other websites. Please be aware that Proshare does not control other websites and that our terms and conditions relating to third party websites apply here. We are not responsible for, nor do we endorse, the contents of these other websites. If you in any way rely on information obtained from any such websites, you do so at your own risk.

Approved 3rd Party Advertising & Ad Merchants

  • By the nature of our service, we work with and through partners whom we support by promoting their businesses through mentions and hyperlinks. This is in no way an endorsement but a business courtesy we consider
    appropriate to reflect their commitment and application to providing high quality content for the site.
  • Generally, online social media resources are interactive tools that enable you to collaborate and share information with others. Social media resources include but are not limited to social networks, discussion boards, bulletin boards, blogs, wikis, and referral functions to share web site content and tools with a friend or colleague. Proshare deploys these resources and encourages users to sign up for them. We may share advertising on the site as may be deemed necessary to bring users into awareness of new developments in the market or promotional campaigns that they may benefit from.

Space Rental & Revolving Door Options

  • Our AD-Space Rental option allows advertisers to run multiple campaigns off the spaces provided for tenure-bound adverts at no extra cost. This is done to avoid a situation where advertisers are exploited for choosing to change their minds or seek to reduce their cost per space paid for.
  • The revolving door option signposts the process through which the AD manager manages adverts on the site in such a way as to ensure that advertisers are not giving undue preferences over the other for same services. Adverts are attached weights which are pre-approved by the management based on a model guiding the advert rates submitted to clients.

Commissions & Trade Discounts

  • Commissions are only approved for members of staff of Proshare and Ad Agencies duly appointed by Proshare – and supported by an agreement of service contract.
  • Proshare does not pay commissions to client companies.
  • Trade discounts are as advised by the Business & Markets unit, approved by the board of directors and administered by the Finance function. It categorically recognizes three scenarios – repeat customers, cash-paying customers and partner advertisers who pay ahead for contracts of one year and more. The credit for the discount so granted is to the account of the advertising entity/client; and is reflected on invoices issued.

Get the App

apple-store  play-store

Connect with us

Proshare is a professional practice focused on delivering research and information services to bridge the gap between investors and markets; by delivery on credible, reliable, and timely engagements through the following areas — Impact Research, Market Intelligence, Strategic Advisory, Stakeholder Relations & Digital Media.