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Technology | ECOMMERCE

E-Commerce in Africa Receives Boost as Centric Gateway's SeerBit Partners Wix

Apr 01, 2021   •   by   •   Source: Proshare   •   eye-icon 1795 views

Thursday, April 01, 2021 / 4.00 PM / SeerBit And Wix / Header Image Credit: SeerBit


Proshare Nigeria Pvt. Ltd.


SeerBit noted recently that it was pleased to announceits partnership with Wix, a leading global SaaS platform to create, manage andgrow an online presence, to empower and scale eCommerce businesses in Africa. SeerBit is a product of Centric Gateway - an innovativePan-African tech solutions companyenabling seamless and secure payments across East and West Africa.


The collaborationmakes SeerBit a payment gateway for Wix on the African continent, processingpayments in local currencies, and giving unfettered access to Africanbusinesses to build their unique online presence. This integration will furtherempower the continent as Sub-Saharan Africa is on track to become one of thefastest-growing payment markets in the world. Online payment in East and WestAfrica has an average annual increase of 17% with a population of 919 million. With this integration to the Wixplatform, Centric Gateway aims to capture 60% of the online market in bothregions.


Founded in 2011,Centric Gateway has serviced an array of clients, providing innovativesolutions across different industries. With a core focus on the Banking sector,Centric Gateway was the first Fintech firm that implemented an Open Bankinginitiative for a leading Nigerian Tier-1 Bank and continues to service severalBanks across the African continent. Today, Centric Gateway is a leading playerwith its flagship product SeerBit developing a financial ecosystem withomnichannel capabilities across the payments value chain.


Speaking on thecollaboration with Wix, Omoniyi Kolade, CEO, Centric Gateway observed that,"In alignment with our vision of providing innovative technology solutionstailored to bridging payment gaps, this cooperation will boost the paymentservices industry and increase customer satisfaction in Africa. Thiscollaboration also allows SeerBit to be a frontline player in driving thegrowth of the eCommerce and online space in Africa. We are happy to do this incollaboration with Wix."


Omoniyi alsoreiterated how both brands are united to make history in Africa. Also, heemphasized their commitment to cater to its valued merchants and to reinforcethe brand's mantra of "Payments simplified". He recommended new merchants tojoin the Wix platform to grow their businesses online in light of the ever-fastdigitization the world is experiencing, retelling that payments will be inlocal currencies, eliminating the bottlenecks of having to pay in foreigncurrencies.


The joint effortfrom SeerBit and Wix represents the continuous efforts in ensuring Africans getthe best experience transacting online, one that is custom-made as if the brandoriginated in each country.


Proshare Nigeria Pvt. Ltd.


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Proshare Nigeria Pvt. Ltd.

Proshare Nigeria Pvt. Ltd.

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Proshare is a professional practice focused on delivering research and information services to bridge the gap between investors and markets; by delivery on credible, reliable, and timely engagements through the following areas — Impact Research, Market Intelligence, Strategic Advisory, Stakeholder Relations & Digital Media.