Newly-weds need to understand that as much as the wedding ceremony is a lovely start to a mutually consented partnership, the event is of less importance than the realities of the marriage journey. The wedding provides icing, but the planning of the marriage life cycle shapes the size and quality of the cake. The concept of the marriage life cycle introduces the Scurve analysis into the planning of the marriage as distinct from the celebration of the wedding. 

The S-curve tool for successful marriage planning is in part 1 of this report. In virtually all regions of Nigeria, three main types of marriages are considered important, the Customary Marriage, which some also refer to as the Traditional Marriage, the Christian Marriage/Muslim Nikkai, and the Court Marriage. With all the glamour and resources put into making weddings memorable, the economics of weddings and its contribution to the nation's gross domestic product (GDP) is significant. It adds meaningfully to a large socio-economic value chain. 

This report seeks to peep behind the veil of the Nigerian Wedding Industry and answer questions about the social, economic and financial underpinnings of weddings in Nigeria.